Welcome to ZAP's What's Happening!
Stay in touch with ZAP and its goal to educate the wonders of Zinfandel throughout the world.
At What's Happening, ZAP will be promoting Special Offers from our wineries such as Zinfandel Days events, discounts for members or other Zinfandel related features.
Be sure to visit us often!
This survey, commissioned by Zinfandel Advocates & Produces gives you an analysis of the wine buying and drinking habits of core wine consumers generally, with Zinfandel fans and ZAP members broken out and analyzed separately.
Some of the ways you may use this valuable information include:
- Benchmarking your sales plans and blending and labeling decisions
- Determining what aspects of your Zinfandel production, flavors and style to communicate to communicate to consumers.
- Deciding what kinds of promotional activities to engage in, both as a part of ZAP and independently.
- Prioritizing your sales channels, geographic distribution, and other marketing decisions. |
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Thanks to ZAP's Sponsors!
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